Exit Rate

Exit Rate

Percentage of visitors who leave the store from a product page.

Note: Exit rates are calculated as inverse points since a lower exit rate is a better outcome. For example, if an attribute exit rate is set with a minimum of 10% and a maximum of 50%, a product with a 10% exit rate or below will be awarded full points value, a product with 50% or above will be awarded no points, and products with exit rates between 10% and 50% will be awarded a proportional point value.