Bounce Rate

Percentage of visitors who leave after viewing only a product and do not visit any other pages in their session during a set timeframe.

Note: Bounce rates are calculated as inverse points since a lower bounce rate is a better outcome. For example, if an attribute bounce rate is set with a minimum of 10% and a maximum of 50%, a product with a 10% bounce rate or below will be awarded full points value, a product with 50% or above will be awarded no points, and products with bounce rates between 10% and 50% will be awarded a proportional point value.